What is Fireworks Factory?

A Gathering of Smart People

We invite the smartest digital marketers and communicators we can find. They’re mid-level to senior people working at companies, non-profits, agencies and institutions.

An Unorthodox Learning Experience

We work to find speakers who aren’t necessarily the usual suspects, and who don’t regularly present in the Pacific Northwest. We combine that with collaborative sessions, where attendees present case studies and seek feedback on ongoing projects.

A Burgeoning Trust Network

We’re all in this working world together. Our professional life is both buoyed and eased by a trusted network of peers who can offer advice, support and opportunity. Fireworks Factory offers the chance to build these connections with fellow professionals.

A Break from the City

We’ve found that getting away from normal routines enables us to focus on the conference and our fellow attendees. The conference gives attendees a chance to recharge in nature. For 2014, we’re going to be at Poet’s Cove on Pender Island.

Who comes to Fireworks Factory?

groupphoto_by_lisa_midFireworks Factory is Camp David for Canada’s most innovative digital marketers. We are:

  • Mid or senior marketers responsible for digital communications or marketing at our organizations. Or we’re consultants in similar roles.
  • Decision-makers.
  • Web strategy experts.
  • Non-douchey, and people you’d like to spend a couple of days with.
  • Contributing something meaningful to digital conversations.

We hope you’ll join us in 2014 for a professional and personal development experience that will make you a better digital strategist and leader. Request a Fireworks Factory invitation.

Conference Speakers

Diana Lucaci

Diana Lucaci

Diana Lucaci is the Founder and CEO of True Impact Marketing, Canada’s leading neuromarketing research and strategy firm. Diana is also Canadian Chair on the Neuromarketing Science and Business Association (NMSBA), and has received the Top 30 under Thirty award from Marketing Magazine in 2013. Her company’s work has been featured on TEDx, CBC The(…)

Cameron Uganec

Cameron Uganec

Cameron is the Director of Marketing at HootSuite. Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core. Cameron has over 15 years of digital media and marketing experience. Previously, he worked for Intrawest, as VP Marketing Services. He built a culture of creativity(…)

Adam Mordecai

Adam Mordecai

Founding Curator and Editor-at-Large at Upworthy, where he gets paid to find stuff on the internet and then tell people he’ll maybe make it go viral. Usually he doesn’t, but occasionally he gets lucky and helps some non-profit get the attention they deserve.

Shane Koyczan

Shane Koyczan

In a realm where poets rarely intersect with stardom, the Opening Ceremonies for the 2010 Winter Olympics introduced us to Shane Koyczan. With a collective “wow” across Canada, we found the poet of our generation. And we weren’t even looking for one. The world took notice when Shane’s influential, anti-bullying, To This Day Project video(…)

Jessy Tolkan

Jessy Tolkan

Jessy is a strategist with a focus on climate and energy issues, movement building, and the role consumers play in creating shifts in the global marketplace. In the last decade she’s designed successful campaigns to engage youth. In 2004, as state director for the New Voters Project, Jessy helped to register more than 130,000 young(…)

Ken Lawson

Ken Lawson

As marketers, we’re asked to flex our creative muscles all the time. Every campaign needs to be more innovative and inventive than the last. But, generating great ideas isn’t always easy. Ken Lawson, a long time cast member and lead facilitator for Vancouver Theatresports League’s corporate training, will show us how to tap techniques used(…)

Praise for Fireworks Factory

Ian Walker, Perch

“Fireworks Factory was the ultimate blend of intelligence, creativity, and inspiration. The people, the conversation, the location, everything worked together to create this completely unique experience.”

Laura Authier, St. Michaels University School

“This was a rare bird in my typical conference year: a small, intimate gathering where every speaker was keynote-calibre, the discussions were deep and the takeaways were truly thought-changing.”


Elijah van der Giessen, TechSoup Global

“Finally a conference for marketers that recognizes that the true value of an event isn’t in the formal sessions but rather in creating the space for informal communities of practice and trust networks to form. And the formal sessions were great too!”

Kenny Grant, Full Stack

“This was the first non-BS marketing conference I’ve ever gone to. Talk about intimate and interactive. Egos (if they existed) and titles were parked at the door and everyone is looking to share and learn from one another. Can’t wait until next year!”




Get Invited to the 2014 Conference

Would you like to come to Fireworks Factory 2014? Enter your contact details here and we'll be in touch. Also feel free to nominate somebody else for the conference.
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Photos from Last Year’s Event

Fireworks Factory 2013 Photos

Sell Your Boss on the Idea

Unless you’re self-employed, you’re probably going to have to convince your boss that it’s a good idea to come to Fireworks Factory. We want to help! Here are some talking points that might help you sell your boss on the idea of attending:

What is Fireworks Factory?

A digital marketing conference for mid-level to senior marketers working at companies, non-profits, agencies and institutions. The event combines world-class speakers such as Charity Water’s Paull Young or neuromarketing expert Diana Lucaci with real world case studies and collaborative sessions, where attendees present case studies and seek feedback on ongoing projects.

Why I’d Like to Attend? 

  • Most local events are focussed on tactical topics that most benefit entry-level and junior marketers. Fireworks Factory is invitation-only in part to ensure that the conference discussions will be big-picture and strategic in nature.
  • Fireworks Factory is an intensive three-day event away from the city, so I’ll have the opportunity to dig into and work on specific issues and areas of interest that affect my work.
  • I want to increase my local network of marketing professionals. The next person we hire might be a fellow Fireworks Factory attendee. The conference also operates a year-round mailing list where I can ask questions and get advice. Last year, for example, there were attendees from the City of Vancouver, Mountain Equipment Co-op and St. Michael’s University School among many other companies and NGOs.

Check Out My Awesome Post-Conference Report

Commit to your boss that you’ll prepare and share a short report about Fireworks Factory with the rest of your team. A conference report conveys key information about the conference for people who did not attend, and spreads out the value that you get from the event. Here are some topics your report might cover:

  • Summary of key themes, concerns, ideas and practices discussed
  • Session highlights
  • Program ideas or recommendations from collaborative sessions
  • Key connections that you made

Sample Budget for Attending the Conference

Here’s a budget showing all the potential costs of attending the event. This budget assumes that you’ll be taking the ferry from Vancouver and using the conference’s transportation on the island. All amounts are before tax.

Conference registration
Includes conference fee, all meals and accommodation
Transportation to and from Pender Island $36.00
Parking at the ferry terminal $48.00
Total $1133.00 

Contact Us

Contact Us

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